SHORTLY after Mark Frissora took over as chief executive of Caesars Entertainment last year, he paced the floors of his American casinos, with their rows and rows of idle slot machines, and grasped the scale of the existential threat that faces his industry. Casino customers are ageing, and younger people have little interest in taking their place. Mr Frissora called on his company to brainstorm a new “casino within a casino” to draw in millennials who grew up playing video and mobile-phone games.
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About GameCo LLC
GameCo LLC is a pioneering company uniting the experience of playing video games with the excitement of gambling by creating the world’s first Video Game Gambling Machines (VGM™). GameCo’s VGM is the first platform to bring video gameplay to the casino floor engaging a new generation of casino customers. The first video game gambling skill-based gaming platform approved by any regulator in the United States, GameCo’s patented VGM proprietary arcade-style cabinets allow a player’s skill to effect the payout and winnings while maintaining the same casino-based economics as slot machines.
GameCo is privately held and headquartered in Las Vegas with additional offices in New York City. For the latest GameCo news, please visit http://GameCo.com or follow the company on Twitter at twitter.com/GameCoLLC or on Instagram at instagram.com/GameCoLLC.