An arcade-style gambling machine with a video game controller attached to it sat in the corner of a ballroom at Harrah’s convention center in Atlantic City as gaming industry analysts and executives took turns playing GameCo’s first-person action video game.
Picture a slot machine on a casino floor in Las Vegas. Sound effects blaring, lights flashing, graphics dancing across the screen. Maybe it’s “The Hangover” machine, where quotes from the movie pop up with each spin and the reels are filled with the film’s characters alongside images of a hospital bracelet, a satchel and a chicken. Oh, look! Five Mike Tysons in a row!
It’s no secret that slot floors have been looking for something to reinvigorate the market, to bring in younger players and somehow keep them at machines the way the more traditional slot player has been. Blaine Graboyes, GameCo CEO, has something quite different to what we have seen so far up his sleeve.