In pursuit of a winning strategy: Getting millennials to gamble

Picture a slot machine on a casino floor in Las Vegas. Sound effects blaring, lights flashing, graphics dancing across the screen. Maybe it’s “The Hangover” machine, where quotes from the movie pop up with each spin and the reels are filled with the film’s characters alongside images of a hospital bracelet, a satchel and a chicken. Oh, look! Five Mike Tysons in a row!

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GameCo aiming for true skill gaming

It’s no secret that slot floors have been looking for something to reinvigorate the market, to bring in younger players and somehow keep them at machines the way the more traditional slot player has been. Blaine Graboyes, GameCo CEO, has something quite different to what we have seen so far up his sleeve.

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