Caesars introduces skill based gaming to their properties

Vanessa Arteaga sat at the “Danger Arena” game at Harrah’s Atlantic City with a controller in hand, shooting at robots as they jumped from behind walls. With each successful shot, the robot burst into an orange plume of flames. But Arteaga wasn’t just playing a video game. She was gambling. Harrah’s debuted the country’s first skill-based gambling machine, developed by GameCo Inc., on Wednesday, the latest attempt by an industry to attract younger gamblers by offering them something outside the scope of traditional slot machines.

Putting it all on grey. The casino industry may be too risk-averse to lure in younger customers.

SHORTLY after Mark Frissora took over as chief executive of Caesars Entertainment last year, he paced the floors of his American casinos, with their rows and rows of idle slot machines, and grasped the scale of the existential threat that faces his industry. Casino customers are ageing, and younger people have little interest in taking their place. Mr Frissora called on his company to brainstorm a new “casino within a casino” to draw in millennials who grew up playing video and mobile-phone games.

Top 10 takeaways from the 2016 Global Gaming Expo (G2E) in Las Vegas

Everywhere you looked at last week’s annual Global Gaming Expo (G2E), there were smiles and laughter. And the blissful mood wasn’t just because the thousands of attendees and nearly 500 exhibitors were in Las Vegas with an array of after-hours “networking” parties to choose from, although that certainly helped. No, the folks at G2E, including yours truly, were in a jovial state all week because it was clearly evident that the gaming industry is in a bona fide state of evolution and growth.

Skill plays

In the coming weeks, an Atlantic City casino is likely to be the first in the nation to host a new kind of slot machine—an arcade-style, first-person shooter game called Danger Arena. Produced by startup slot-maker GameCo, Danger Arena doesn’t look like your typical slot machine. It is housed in what looks more like an arcade console than a slot cabinet. It has an Xbox-style controller.